PRIVACY POLICY

Privacy Policy - Eastern Brew

Last Updated: 13th October 2025

Nature Axis Pvt Ltd, trading as Eastern Brew ("We," "Us," "Our," "Company"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (www.easternbrew.co.in) or use our services.

1. INFORMATION WE COLLECT

1.1 Personal Information:

Name, email address, phone number
Shipping and billing addresses
Payment information (processed securely through third-party gateways)
Date of birth (when provided)

1.2 Order Information:

Purchase history and preferences
Product reviews and ratings
Communication history with customer service

1.3 Technical Information:

IP address and device information
Browser type and version
Website usage patterns and analytics data
Cookies and similar tracking technologies

2. HOW WE USE YOUR INFORMATION

We use your information to:

Process and fulfill your orders
Provide customer support and respond to inquiries
Send order confirmations and shipping updates
Improve our products and services
Send promotional communications (with your consent)
Comply with legal obligations
Prevent fraud and ensure website security

3. INFORMATION SHARING

3.1 We DO NOT sell, rent, or trade your personal information to third parties.

3.2 We may share information with:

Service Providers: Payment processors, shipping companies, and technology providers who assist in our operations
Legal Requirements: When required by law or to protect our rights and safety
Business Transfers: In the event of merger, acquisition, or sale of assets

4. DATA SECURITY

We implement industry-standard security measures including:

SSL encryption for data transmission
Secure payment processing through certified gateways
Regular security audits and updates
Restricted access to personal information
Secure data storage practices

5. COOKIES AND TRACKING

5.1 We use cookies to:

Enhance website functionality
Remember your preferences
Analyze website performance
Provide personalized experiences

5.2 Cookie Types:

Essential cookies (required for website function)
Performance cookies (analytics and improvement)
Marketing cookies (personalized advertising)

5.3 Cookie Control:
You can manage cookie preferences through your browser settings.

6. YOUR RIGHTS

Under applicable Indian privacy laws, you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your data
Withdraw consent for marketing communications
Data portability (where applicable)

7. DATA RETENTION

We retain your information for:

Active accounts: Duration of account plus 3 years
Order records: 7 years for tax and legal compliance
Marketing data: Until you unsubscribe or withdraw consent

8. INTERNATIONAL TRANSFERS

Your information may be processed in servers located outside India. We ensure appropriate safeguards are in place to protect your data.

9. CHILDREN'S PRIVACY

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.

10. THIRD-PARTY LINKS

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

11. UPDATES TO THIS POLICY

We may update this Privacy Policy periodically. Material changes will be notified via email or website notice.

12. CONTACT US

For privacy-related questions or requests, contact us at:

Email: care@easternbrew.co.in
Phone: +91 8837416697
Address: Kotha Ahallup, Imphal East, Manipur

13. COMPLIANCE

This Privacy Policy complies with:

Information Technology Act, 2000
Information Technology (Reasonable Security Practices) Rules, 2011
Digital Personal Data Protection Act, 2023 (when applicable)

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